Customer Relationship Management in the Digital Era
Customer Relationship Management in the Digital Era Customer relationship management in the digital era goes beyond keeping a contact list. Modern CRM uses data from websites, apps, emails, and social channels to build a 360-degree view of each customer. When teams see the full picture, they can tailor messages, resolve issues faster, and nurture loyalty instead of chasing numbers. Advances in cloud software, automation, and AI have shifted CRM from a static database to an active system that guides daily decisions. Modern platforms integrate sales, marketing, and service, breaking silos. This alignment helps teams deliver consistent experiences while respecting privacy and consent. ...