Customer Relationship Management in the Digital Era
Customer Relationship Management in the Digital Era Across many industries, customers touch brands through websites, apps, stores, social media, and support channels. A modern CRM is not only a contact list; it’s a live map of interactions that updates as people engage with your business. When data flows from marketing, sales, and support into one system, it becomes easier to understand what a customer needs next. This clarity helps teams act with confidence rather than guesswork. ...