Customer Relationship Management in a Digital World
Customer Relationship Management in a Digital World Digital tools have reshaped how we connect with customers. A good CRM keeps data from sales, marketing, and service in one place. With this view, teams can understand needs, respond faster, and build trust over time. It also helps small teams feel organized and confident. For teams, a CRM does many tasks. It tracks every interaction, schedules follow-ups, stores notes, and surfaces reminders. It supports personalization, so messages fit the moment and the person. This makes outreach kinder and more effective, not louder or pushier. ...