AI Driven Personalization at Scale
AI Driven Personalization at Scale Personalization has moved from a nice-to-have feature to a strategic capability. Brands increasingly expect relevant experiences at every touchpoint. Yet achieving this at scale means turning data into timely, respectful offers—without slowing down the user. Foundations matter. A unified customer profile links website visits, app events, emails, and ads. Build this on consent, clear data lineage, and privacy by design. Treat data as a product: clean, well documented, and governed. It helps teams move fast and stay compliant. ...