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SEO and Web Marketing Essentials for Global Audiences Expanding your reach to global audiences requires a steady mix of search optimization and thoughtful marketing. Build a simple, scalable site structure, fast loading pages, and language signals that help users and search engines find the right version of your content. This starts with clear language options and an international mindset in every page you publish. Site structure and hreflang: Use language and region signals so the right page shows up in the right market. A common approach is to host translated pages under country folders like /fr/ and /es/ or to deploy subdomains like fr.example.com. Provide self-contained pages with local contact details, currencies, and testimonials where possible. Make sure every page has correct hreflang annotations and a ready fallback. ...