Tactics

Marketing Automation Platforms: Trends and Tactics Marketing automation platforms help teams save time, align campaigns, and scale personalized experiences across channels. As buyers move from email to websites, apps, and social feeds, a single platform that links data, content, and actions becomes more valuable. Today, AI and machine learning turn data into action. Predictive lead scoring surfaces the best prospects, while smart routing and content recommendations keep messages relevant. Marketers should monitor model accuracy and refresh data to avoid drift. ...