MarTech stacks and data-driven campaigns
Building data-driven campaigns with a modern MarTech stack Marketing teams use a set of tools called a MarTech stack. When data flows between systems, campaigns feel more relevant and timely. The aim is to reach the right person with the right message at the right moment. A typical stack includes a Customer Data Platform (CDP), a CRM, an email or marketing automation tool, a tag manager, web analytics, an ad platform, and a content system. The CDP stores profiles, the CRM tracks sales signals, and analytics shows what works. ...