MarTech: Marketing Technology in Action
MarTech in Action: How Marketing Technology Drives Results Marketing technology helps teams turn data into real action. It connects customer signals from websites, emails, ads, and stores into a single view. With the right tools, marketing can be faster, clearer, and more respectful of customers. MarTech works best when it covers three simple steps: collect, automate, and measure. Collect means gathering data from visits, clicks, and purchases. Automate means sending messages at the right moment. Measure means watching what works and learning from it. ...