CRM in the Age of Data and Automation
CRM in the Age of Data and Automation CRM has moved from a static contact list to a living platform that blends data, processes, and human insight. In the age of data and automation, every customer touchpoint—website visits, email interactions, calls, support chats, and purchases—feeds the CRM with context. Teams can see patterns, spot opportunities, and respond faster. The result is a clearer view of the customer journey and a higher chance of consistent, helpful engagement. Yet speed must be paired with accuracy, so automation works on solid foundations rather than chaotic data. ...