Search Engine Optimization and Web Marketing Basics
Search Engine Optimization and Web Marketing Basics SEO and web marketing are two sides of the same coin. SEO helps people discover your site in search results, while web marketing uses content, social media, and email to reach visitors and build trust. A practical plan combines both to attract the right audience and turn visits into actions. Start with research. Define who you want to reach and which questions they have. Choose keywords that fit search intent—information, comparison, or purchase. For example, a site selling hiking gear might target “best hiking backpack 40L” for buyers and “how to choose a hiking backpack” for learners. ...