SEO strategy for multilingual sites
SEO strategy for multilingual sites Building a strong SEO strategy for multilingual sites means more than translating content. It requires careful planning of structure, metadata, and navigation so search engines understand which pages serve which languages and regions. A clear plan helps you reach readers worldwide and avoid duplicate content issues. Plan your language scope List target languages and regions based on audience data and business goals. Decide on a URL structure that makes sense for your site, such as subdirectories (example.com/fr/) or subdomains (fr.example.com). Create language-specific content paths in your CMS, keeping translations tied to the same page intent. Mark pages with language signals ...