SEO strategy for multilingual sites

SEO strategy for multilingual sites Building a strong SEO strategy for multilingual sites means more than translating content. It requires careful planning of structure, metadata, and navigation so search engines understand which pages serve which languages and regions. A clear plan helps you reach readers worldwide and avoid duplicate content issues. Plan your language scope List target languages and regions based on audience data and business goals. Decide on a URL structure that makes sense for your site, such as subdirectories (example.com/fr/) or subdomains (fr.example.com). Create language-specific content paths in your CMS, keeping translations tied to the same page intent. Mark pages with language signals ...

September 21, 2025 · 2 min · 373 words

SEO for Global Audiences: Internationalization and Localization

SEO for Global Audiences: Internationalization and Localization Global audiences bring opportunity and complexity. Internationalization (i18n) is designing your site so content can be adapted for different languages and regions without changing code. Localization (L10n) is the actual adaptation: translating text, adjusting layouts, currencies, dates, and cultural references. When done well, i18n and L10n help you reach users in their language and build trust. In Hugo with PaperMod, you can structure language versions in subdirectories or separate domains. This helps search engines index the right version and users see content in their language. The goal is to deliver a smooth, local experience while keeping a single source of truth for your content. ...

September 21, 2025 · 2 min · 344 words