Marketing Automation in the Era of Personalization
Marketing Automation in the Era of Personalization Marketing automation has grown beyond generic messages. Today it uses data to deliver relevant, timely help. Personalization makes automation feel like a conversation, not a broadcast. How personalization shapes automation When a visitor joins a site, a buyer signs up, or a cart is abandoned, the right trigger starts a tailored sequence. Teams map the customer journey and build rules that respond to actions, preferences, and consent. The result is messages that arrive at the right moment and with the right tone. ...