Vendor-Landscape

MarTech: Marketing Technology Demystified MarTech is the toolkit that helps marketing teams reach people in a personal and respectful way. It combines software and data to plan, run, and measure campaigns across channels. A clear stack saves time, improves accuracy, and makes results easier to explain to teammates and leaders. The goal is to turn raw data into meaningful customer experiences without losing sight of privacy and consent. The field blends data, technology, and people. When used well, MarTech helps teams move from gut feel to evidence and repeatable processes. When it becomes too complex, it can slow work, introduce inconsistencies, and create data silos that are hard to untangle. ...