Content Management Systems in the Age of Personalization
Content Management Systems in the Age of Personalization Content management systems started as simple tools for publishing pages. Today they act as the backbone of personalized experiences. When a visitor lands on your site, the CMS can decide what to show based on past visits, location, or expressed interests. That shift changes how teams plan content, structure data, and measure impact. It also brings new questions about speed, privacy, and governance that every organization should answer before going live. ...